About Us

StandUp Tees isn’t just about clothing — it’s about conviction.

I started this brand because I wanted to do more than wear my values — I wanted to create conversations around justice, equity, and solidarity. What began as an idea has grown into a locally owned, Australian-made label built on one belief: fashion should be fearless.

Our shirts are more than fabric and ink. They’re statements. They’re acts of solidarity. They’re reminders that fashion doesn’t have to be fast — it can be ethical, creative, and unapologetically loud.

We are located just outside of Naarm/Melbourne, on Wurundjeri land. We are a small business that focuses on slow, quality fashion. We order in small quantities, so our products sell out quick! Everything we do is intentional, considered and meaningful.

What We Stand For

• Justice - We fight inequality and back the people most impacted.
• Inclusion - Every identity belongs here, especially those pushed to the margins.
• Solidarity - Awareness means action. Every shirt contributes to causes that matter.
• Transparency - From donations to suppliers, we keep it open and accountable.
• Empowerment - Wear your truth, own your story.
• Creativity - Design is our tool for disruption, education, and inspiration.
• Sustainability - Every step, from shirt to shipping, is driven by ethics.

🗣 Our Voice

We’re unapologetic and compassionate. We say the things that need to be said, even if they make people uncomfortable. We don’t just talk about change — we wear it, and we invite you to do the same.

🎯 Why We Exist

Because silence never changed the world. Because fashion should empower, not exploit. Because your T-shirt can be the start of a conversation that ends in justice.

Every sale supports grassroots organisations, mutual aid networks, and campaigns fighting on the front lines. When you wear StandUp Tees, you’re wearing your stand — and standing with others.

💡 Join the Movement

This isn’t just merch. This is a mission. Locally made. Ethically driven. Worn with conviction. Wear it loudly. Wear it proudly. Wear your stand.

🌿 Acknowledgement of Country – StandUp Tees

StandUp Tees acknowledges the Dja Dja Wurrung, Taungurung, and Wurundjeri Woi Wurrung Peoples, the Traditional Custodians of the land on which we live, create, and work in the Macedon Ranges.

We recognise their enduring connection to Country, culture, and community — and their long history of resistance, resilience, and standing up for justice.

As a brand built on the values of solidarity and social change, we honour the First Nations peoples of this land as the original storytellers and advocates for truth and equality.

We pay our deepest respects to Elders past, present, and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.