When you wear a StandUp Tee, you’re wearing more than a slogan — you’re wearing a choice.
Every design, every message, every detail is intentional. That’s why we print exclusively on AS Colour garments — a brand known for quality, longevity, and ethical manufacturing.
This decision wasn’t made lightly. In an industry dominated by fast fashion, we believe in slowing down, doing things right, and making sure every shirt aligns with our values.
Why Ethical Manufacturing Matters
The fashion industry is one of the world’s largest polluters, and it relies heavily on global supply chains that often exploit workers and harm communities. Choosing ethical suppliers isn’t just a business decision — it’s a moral one.
When we started StandUp Tees, we wanted to ensure that the activism printed on our shirts wasn’t contradicted by the way those shirts were made. That meant finding partners who shared our commitment to sustainability, transparency, and fairness.
Why AS Colour?
AS Colour, founded in New Zealand and operating across Australia, is a certified ethical manufacturer and member of the Fair Labor Association. They prioritise fair wages, safe working conditions, and environmental responsibility — all values we align with.
Their factories are regularly audited to ensure compliance with the Amfori BSCI Code of Conduct, which includes policies against child labour, forced labour, discrimination, and unsafe working conditions.
Equally important is their environmental responsibility. AS Colour’s facilities focus on reducing water use, eliminating harmful dyes, and using OEKO-TEX certified fabrics — meaning every thread is free from toxic substances.
Quality That Lasts
One of the biggest problems with fast fashion is disposability. Clothes aren’t made to last — they’re made to be replaced. AS Colour’s garments are designed differently: high-quality cotton, durable stitching, and timeless cuts mean each piece endures wear, wash, and time.
This durability matters. Every shirt that lasts longer reduces waste, water use, and carbon emissions. It’s not just a better product for you — it’s a better choice for the planet.
The StandUp Tees Difference
At StandUp Tees, we hand-print our designs locally on AS Colour blanks, ensuring every tee reflects both craftsmanship and conscience. By supporting small, ethical suppliers, we can track our production chain — from fabric to print.
We believe activism starts with accountability. You can’t champion justice while overlooking exploitation. Using AS Colour is our way of walking the talk — or, in this case, wearing it.
Sustainability in Practice
Ethical fashion isn’t just about avoiding harm — it’s about creating good.
Here’s how we make sure our process reflects that:
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Local Printing: Every StandUp Tee is printed locally in Australia, supporting small businesses and reducing shipping emissions.
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Slow Production: We print in small batches to avoid overproduction and waste.
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Minimal Packaging: We use recyclable or compostable packaging materials — no unnecessary plastic.
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Carbon Awareness: We continually look for ways to reduce our footprint, from local sourcing to responsible delivery partners.
The True Cost of Cheap
Fast fashion often hides its human and environmental costs. Low prices come at the expense of underpaid workers, polluted waterways, and massive textile waste.
When you invest in an ethically made shirt, you’re not just buying quality — you’re rejecting a broken system. Every ethical purchase sends a signal that fairness, transparency, and sustainability matter.
Fashion as a Form of Activism
Wearing a StandUp Tee is a visible statement, but it’s also a quiet form of protest against unethical practices in the fashion industry. Each purchase supports ethical labour, local printing, and sustainable sourcing.
You don’t have to march in the streets to make a difference. Sometimes, activism looks like asking hard questions about where your clothes come from — and choosing better answers.
Looking Ahead
We’re constantly reviewing how we can improve — from exploring organic cotton options to testing lower-impact printing inks. Ethical fashion isn’t a destination; it’s an ongoing journey of learning, adjusting, and taking responsibility.
As a small brand, our power lies in transparency. When you choose StandUp Tees, you know exactly what you’re supporting: ethical manufacturing, local craftsmanship, and a brand that puts people before profit.
A Shared Stand
We’re proud to work with AS Colour because they represent what we believe in: responsibility, quality, and respect. But we’re even prouder of our customers — people like you who understand that the most powerful activism begins with conscious choices.
Together, we can change the fashion industry from the inside out. One shirt at a time.
#WearYourStand #EthicalFashion #SustainableStyle
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